The only place where the left-wing media seems dominant is on social media, Twitter in particular. They match the left for reach, similarly they tend to preach to the converted. Of course GB News has a television channel so can’t be compared like-for-like, it also has an active online video audience, as do the Spectator and Unherd. Owen Jones has his own lucrative YouTube channel. Novara Media’s videos and podcasts are apparently seen by far more viewers and listeners than will read their articles. The Canary and Skwawkbox generate engagement on Facebook which outstrips their own native website audience by a multiple. The question that needs answering is why are right-of-centre news and views outlets out-performing – in terms of audience reach – left-of-centre news and views websites? Some of them will argue that we’re looking in the wrong place – the audience is not just on their website. To give you an idea how much worse they are faring after the Corbyn-era glory days, consider this, Toby Young’s Daily Sceptic alone had last month more online readers than the New Statesman, Novara Media and Morning Star combined!Įven the upstart newly launched GB News website has more traffic than most left-wing websites and those same websites say GB News is failing. Like-for-like The Spectator has double the New Statesman’s readership. In comparison to right-of-centre political news and opinion sites they are well behind. The short answer is not very well in terms of raw audience size. Toby Young’s Daily Sceptic Has More Online Readers than the New Statesman, Novara Media and Morning Star CombinedĪn article in this week’s New Statesman (“ In the Post-Corbyn World, What Next for Alternative Left Media?“) spurred Guido to do some research into their traffic and how they are performing generally. Chez Antoinette might have a challenger to the throne yet… mdi-timer 2 December 2022 13:29 13:29 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments An ideal watering hole for a liquid lunch.
While the upstairs UnHerd Club will play host to the site’s talks and private events, the Old Queen Street Cafe is now open to all seven days a week, promising “good food and good conversation”. The three-storey complex isn’t hard to find: it happens to stand proudly on Old Queen Street, just a few doors down from The Spectator… The building has been completely gutted and transformed: what used to be a townhouse and sandwich shop is now pulling triple-duty as UnHerd’s head office, private function room, and British brasserie rolled into one.
UNHERD NEWS PATCH
Multi-million pound renovations now complete, UnHerd have finally opened the doors to their swanky new patch in Westminster, with Guido joining half of SW1 at the launch event this week to munch on canapés and quaff champagne in the UnHerd Club for the first time. UnHerd Move to Old Queen Street, Launch Swanky Brasserie
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